Lifebuoy: Mother Power
Indraneel Guha
Campaign details
Brand owner: UnileverBrand: LifebuoyAgency: Lowe Asia PacificCountry: VietnamChannels used: Direct marketing, Internet - general, Internet - microsites, widgets, Public relations, Social media, Sponsorship - event or property, Word of mouth and viralMedia budget: Up to 500k
Executive summary
Why the agency needed to talk to another side of our consumers
70% of Vietnam do not practise proper hand washing. This leads to serious health problems like hand, foot and mouth disease and diarrhoea, which is especially fatal to children. Lifebuoy, the market...