Carlsberg: Where's the party
Anirban Ganguly
Campaign details
Brand owner: Carlsberg GroupBrand: CarlsbergAgency: PHD & Euro RSCGCountry: MalaysiaChannels used: Internet - display, Internet - general, Magazines - consumer, Print - general, unspecified, TelevisionMedia budget: 500k - 1 million
Executive summary
Malaysia is a unique country, given its multiracial composite where the majority is of the Muslim faith. Being a moderate Muslim country, the sale of non-halal products is still permitted but in a controlled manner. The majority of the population being Muslim, alcohol brands are not allowed to advertise...