DBS Credit Card: Dining planners
Karen Ng, Joann Ngai and Kam Fatt Chen
Campaign details
Brand owner: Lorain Lam and Maidy WongBrand: DBS Bank (Hong Kong) LtdAgencies: creative agency DDB Group (Hong Kong); media agency OMD (Hong Kong)Country: ChinaChannels used: Email marketing, Events and experiential, Games and competitions, Internet - general, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, TelevisionMedia budget: 1 - 3 million
Executive summary
Adding Three Michelin Stars to DBS's Dining Card
DBS is a tiny player...