Colorectal Cancer Screening: Ong & Raj
Ju Han Lian
Campaign details
Brand owner: Health Promotion BoardAgency: DDB Group SingaporeCountry: SingaporeChannels used: Events and experiential, Internet - display, Online video, Print - general, unspecified, TelevisionMedia budget: 1 - 3 million
Executive summary
Despite being the number-one cancer in Singapore, people have little knowledge of colorectal cancer (CRC). For a deadly serious topic, it requires a kind, gentle, light-hearted touch to make the case for screening go vernacular across the heartlands. Using local humour, the campaign created a story of friendship between two...