Oreo brings India together
Arthi Basak
Campaign details
Brand owner: Cadbury-Kraft India LtdBrand: OreoAgency: Interface CommunicationsCountry: IndiaChannels used: Events and experiential, Games and competitions, Internet - display, Internet - general, Other and ambient media, Outdoor, out-of-home, Product and other sampling, Public relations, Radio, Social media, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
Oreo Brings India Together
At the heart of Indian society rests the family. Nurturing familial relationships and protecting the sanctity of the family is the desire of every mother. India is today...