The Range Rover Evoque Effect

To pave the road for the launch of Range Rover's brand new Evoque model, the agency created a media first in China which transformed an old brand image.

The Range Rover Evoque Effect

Gordon Domlija

Campaign details

Brand owner: Land RoverBrand: Range Rover EvoqueAgencies: Mindshare Shanghai, Wunderman ShanghaiCountry: ChinaChannels used: Branded content, Events and experiential, Internet - general, Internet - microsites, widgets, Online videoMedia budget: Up to 500k

Executive summary

Paving the road for the launch of Range Rover's brand new Evoque, the agency created a media first in China that transformed an old brand image. Based on insights that revealed 87% of the target audience consumed digital content daily (and spent at least 18 hours a...

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