Nokia Asha 303: Tapping into Qwerty fever among Indonesian youth
Ayumurti Bulandini, Sukma Mentari and Maliki Bachri
Campaign details
Brand owner: Nokia IndonesiaBrand: Nokia Asha 303Agency: Wunderman IndonesiaCountry: IndonesiaChannels used: Email marketing, Events and experiential, Internet - display, Internet - microsites, widgets, Internet - search, Online video, Social media, Word of mouth and viralMedia budget: Up to 500k
Executive summary
Recognizing the strong competition and upcoming opportunities for qwerty devices in the Indonesian market, Nokia aimed to take over the qwerty category by introducing a fresh approach to launching...