Heineken: Shoot the Music
Iain White and Rafiq Ridzwan
Campaign details
Brand owner: Heineken InternationalAgency: JWT BangkokBrand: HeinekenCountry: ThailandChannels used: Cinema, Direct marketing, Events and experiential, Internet - display, Internet - microsites, widgets, Mobile and apps, Online video, Public relations, Social media, Sponsorship - event or property, Word of mouth and viralMedia budget:500k - 1 million
Executive summary
Someone got shot. Lots of people were shocked. Heineken sold lots of beer
To create real engagement and excitement in a way intimately linked to the brand (which is about opening...