Volkswagen: India Story
Aditya Kanthy, Priyanka Nayar and Mou Roy
Campaign details
Brand owner: Volkswagen Group Sales India Pvt LtdAgency: DDB Mudra GroupBrand: VolkswagenCountry: IndiaChannels used: Cinema, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Product placement, Public relations, Radio, Sales promotion, Social media, Sponsorship - event or property, Television, Word of mouth and viralMedia budget:...