Cornetto For(e)Play - Regional SEAA

Sean Ong

Cornetto was positioned as a brand through which young consumers could express their love for each other.

Cornetto For(e)Play - Regional SEAA

Sean Ong

Campaign details

Brand owner: UnileverAgency: Lowe and Partners, ThailandBrand: Wall's CornettoCountry: ThailandChannels used: Events and experiential, Print - general, unspecified, Social media, TelevisionMedia budget: 5 - 10 million

Executive summary

Cornetto for(e)play

Cornetto is an ice-cream brand about expressing love. We wanted to launch new flavours across three different markets and make it popular with teens.

Challenge

Expressing love is getting increasingly awkward. Teens today are more of a 'like' generation and less of a 'love' generation. Love can be a big...

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