Coca-Cola: Chok! Chok! Chok!

For its summer campaign, Coca-Cola wanted to increase the number of teenagers drinking the brand. The “Chok! Chok! Chok!” campaign was based around the slang word, ‘Chok!’, meaning rapid motion, which was frequently used by Hong Kong teens.

Coca-Cola: Chok! Chok! Chok!

Penelope Yau

Campaign details

Brand owner: Coca-Cola China LtdAgencies: McCann Worldgroup (Hong Kong) and UMBrand: Coca-ColaCountry: Hong KongChannels used: Direct marketing, Mobile and apps, Television, Television - direct responseMedia budget:500k - 1 million

Executive summary

Coca-Cola's traditional global summer campaign was transformed into an exciting digital experience that literally had consumers jumping off their couches in Hong Kong.

With fewer and fewer people tuning in to traditional TV, Coca-Cola Hong Kong set out to transform the traditional TV experience in the new digital age with...

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