OMO: Curious cameras
Indraneel Guha
Campaign details
Brand owner: UnileverAgency: Lowe Asia PacificBrand: OMOCountry: VietnamChannels used: Branded content, Internet - general, Social media, Word of mouth and viralMedia budget:Up to 500k
Executive summary
How can a brand bond with mothers meaningfully?
It was the Lunar New Year (Tet) in Vietnam, which is always an emotionally charged period for mothers. Those same mothers had been faithful to OMO for more than a decade, so now was the right time for us to deepen our bonds with them.
Challenge: Can a...