Tiger Beer: 50 must do things in Asia
Iain White and Yingyos Vuttisant
Campaign details
Brand owner: Asia Pacific BrweriesAgency: JWT BangkokBrand: Tiger BeerCountry: ThailandChannels used: Events and experiential, Mobile and apps, Other and ambient media, Point-of-purchase, in-store media, Print - general, unspecified, Social mediaMedia budget:Up to 500k
Executive summary
How do you advertise to a constantly moving target?
With the clever use of a small budget and creating a new medium – one that allowed us to be an invaluable part of our 'heavy' customers lives.
Tiger had...