Seiyu-Walmart: Sageriku (Discount Request)
Casey Grant and David Marquez-Clemente
Campaign details
Brand owner: SEIYUAgency: McCann WorldgroupBrand: SagerikuCountry: JapanChannels used: Internet - display, Internet - microsites, widgets, Internet - search, Mobile and apps, Newspapers, Point-of-purchase, in-store media, Sales promotion, Social media, Television, Word of mouth and viralMedia budget:500k - 1 million
Executive summary
Retailers everywhere usually offer price discounts on excess goods. But what if a supermarket listened and gave shoppers a chance to choose the products and set the price? That is the strength of 'Sageriku', a Japanese word...