The Lenovo Do Network
Laura Lee and Jay Pattisall
Campaign details
Brand owner: Amy WongAgency: Anthem WorldwideBrand: Lenovo Asia Pacific & Latin America (APLA)Country: India, Indonesia, and RussiaChannels used: Direct marketing, Email marketing, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Magazines - business, trade, Mobile and apps, Online video, Outdoor, out-of-home, Social media, Sponsorship - event or property, Television, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
Lenovo, the world's second-largest PC manufacturer, looked to develop...