India 'Twists, Licks, Dunks' with Oreo
Arthi Basak
Campaign details
Brand owner: Cadbury-Kraft India LtdAgency: Interface CommunicationsBrand: OreoCountry: IndiaChannels used: Cinema, Events and experiential, Games and competitions, Internet - display, Internet - general, Newspapers, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Product and other sampling, Public relations, Radio, Social media, Sponsorship - media, TelevisionMedia budget: 1 - 3 million
Executive summary
The Indian biscuit market is fiercely competitive and highly fragmented. There are over 1,000 biscuit brands but only two brands with more than...