Polident Kilauan Emas: Breaking a psychological barrier & improving lives of denture wearers
Charu Aggarwal Harish
Campaign details
Brand owner: GSKAgencies: Grey Group Asia Pacific and MaxusBrand: Polident Denture Adhesive CreamCountry: MalaysiaChannels used: Branded content, Events and experiential, Print - general, unspecified, Product and other sampling, Radio, TelevisionMedia budget:500k - 1 million
Executive summary
This is the story of Polident Denture Adhesive, a brand that created a need that was non-existent in the consumer's mind.
Most of us have loved ones who are denture wearers. But what we may...