Can I make my ad go viral?

Though the proportion of ads that "go viral" in any meaningful way is small, it is possible to increase the odds of success.

Can I make my ad go viral?

Though the proportion of ads that "go viral" in any meaningful way is small, it is possible to increase your odds of success. We have identified factors that influence the success rate: promotion, support in other media, and specific elements of the creative, including the use of humor, celebrities and edginess. Before implementing a viral strategy, however, you should consider carefully whether such an approach is right for your brand.

Viral potential is very limited for most ads

The reality is, the chances of achieving a major viral success are pretty low. Very...

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Bray Leino

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