Interaction 2011: An advance preview for GroupM clients and partners
Rob NormanGroupM, New York
Introduction
This year next year: interaction 12
Welcome to This Year Next Year Interaction 2012'. As ever this report is not an attempt to provide a timeline of the events of the preceding year, but instead to offer perspective on the state of the increasingly digital media landscape; and how change is impacting upon media and consumer behaviour; and to draw some implications for the world's largest advertisers.
It would be impossible to write a report that looked deep into local and regional trends but...