Interaction 2011: An advance preview for GroupM clients and partners

This paper - an introductory summary of a longer report from GroupM - outlines how changes in the digital media landscape have impacted media and consumer behaviour, and the implications of these changes for advertisers.

Interaction 2011: An advance preview for GroupM clients and partners

Rob NormanGroupM, New York

Introduction

This year next year: interaction 12

Welcome to This Year Next Year Interaction 2012'. As ever this report is not an attempt to provide a timeline of the events of the preceding year, but instead to offer perspective on the state of the increasingly digital media landscape; and how change is impacting upon media and consumer behaviour; and to draw some implications for the world's largest advertisers.

It would be impossible to write a report that looked deep into local and regional trends but...

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