Facebook Fan Pages in India: Likes are not skin deep

Facebook alone has 41 million users in India and 53% of Indian consumers who use social networks have left comments about a brand, product or service.

Facebook Fan Pages in India: Likes are not skin deep

Sandeep Budhiraja and Devdarshini MhatreTNS India

Social media landscape & india:

Social media has emerged in the last two years in India to redefine the digital media landscape. It has become 'the place' to be for all big and small brands. It' changed the way the marketers interact with the end consumers and now a two way interaction process exists which was impossible to imagine some years back.

In particular, Facebook with 41 million users has been what brands in India have been focusing on. It's the...

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