Green brands, global insight (Landor Perspectives 2011)

This brief paper shows the top ten "green brands" for 2010 for eight different countries, namely, Australia, Brazil, China, France, Germany, India, UK and US.

Green brands, global insight (Landor Perspectives 2011)

Mindy RomeroLandor

Methodology:Penn Schoen Berland conducted 9,022 interviews in Australia, Brazil, China, France, Germany, India, the United Kingdom, and the United States from 27 February to 24 March 2010. The margin of error was ±2.8% in the United Kingdom and United States, ±2.9 in Germany, and ±3.0% everywhere else. Interviews were conducted online among the general population, 18 and older. In Brazil, China, and India, respondents were limited to Tier 1 cities. Brands were chosen from a predetermined set....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands