Sixteen seconds for decision making (Landor Perspectives 2011)

This article claims consumers have considerably reduced their time spent shopping, which has led to changes in purchasing behaviour.

Sixteen seconds for decision making (Landor Perspectives 2011)

Luc SpeisserLandor

Hello, Caroline! Every Saturday at 10:00 AM, Caroline piles her husband and two children into the family station wagon and heads to her favorite supermarket. She loves to shop for groceries and other supplies for her home. It's always a pleasure to stroll through the aisles toward a tower of canned soups or a kaleidoscopic display of breakfast cereals or laundry detergents.

Caroline looks forward to buying new products and takes time choosing her purchases. In each aisle of the store she picks up any intriguing cans, cartons,...

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