Those who got there first: Familiarity, favourites and social media
Arwa MahdawiOgilvy London
"I do not believe that friends are necessarily the people you like best, they are merely the people who got there first." Peter Ustinov.
True? If so, might this observation also apply to your favourite countries, music, reading and food, for example?
You like this essay.
Well, maybe you don't. Chances are, though, if I posted a link to it on Facebook, a good number of my friends would 'like' it…although they probably wouldn't bother reading it. And if I tweeted a link to it, a...