Decoding Digital's ROI: Insights from the ANA, American Licorice and Outfit7 at the ANA Digital and Social Media Conference
Geoffrey Precourt Warc
What's holding back investment in digital marketing? The number one issue for marketers is the absence of metrics that clearly demonstrate a return on that investment, according to a new survey by the Association of National Advertisers.
The 2012 Digital and Social Media Survey – presented at the organization's 2012 Digital and Social Media Conference in southern California – showed that 70% of the study's participants, drawn from the ANA's 224 member companies, are using new...