Decoding Digital's ROI: Insights from the ANA, American Licorice and Outfit7 at the ANA Digital and Social Media Conference

Discusses headline findings from the ANA's 2012 Digital and Social Media Survey and summarises presentations from American Licorice, the confectionery manufacturer, and Outfit7, the app company, on successful uses of social media.

Decoding Digital's ROI: Insights from the ANA, American Licorice and Outfit7 at the ANA Digital and Social Media Conference

Geoffrey Precourt Warc

What's holding back investment in digital marketing? The number one issue for marketers is the absence of metrics that clearly demonstrate a return on that investment, according to a new survey by the Association of National Advertisers.

The 2012 Digital and Social Media Survey – presented at the organization's 2012 Digital and Social Media Conference in southern California – showed that 70% of the study's participants, drawn from the ANA's 224 member companies, are using new...

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