Dietary supplement advertising in the US: a review and research agenda
Denise E. DeLorme
University of Central Florida
Jisu Huh
University of Minnesota
Leonard N. Reid
University of Georgia
Soontae An
Ewha Womans University
Research on health-related product advertising has appeared in marketing and advertising journals for many years. Studies have examined a number of different issues and forms of health-related product advertising including nutrition claims in food advertising (e.g. Andrews et al. 2000; Parker 2003; Kim et al. 2009), children’s understanding of advertisers’ tactics (e.g. Rozendaal et al.2011), weight-loss advertising (e.g. Amos & Spears 2010), alcohol...