Self-disclosure in online media: an active audience perspective

Researchers with a technological, deterministic perspective have long argued that computer-mediated communications channels are inherently lean in conveying information quality (i.e.

Self-disclosure in online media: an active audience perspective

Hyokjin Kwak

Drexel University

Introduction

The internet has tremendous promise, particularly as an interpersonal communication medium. For instance, computer-mediated communications (CMC) have altered communications options and outcomes for consumers (Zinkhan et al. 2003; Kwak et al.2008; Nicovich 2010). Research on CMC is not new. Having realised the importance of CMC, a number of academic studies have investigated the influence of communication media and tasks (Barry & Fulmer 2004; Kock 2005). According to media richness theory (Daft & Lengel 1986), a medium has its own communication capabilities (i.e. rich vs lean...

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