Burning ads from children's TV: Implications of the Swedish proposal.

Brinsley Dresden

Sweden has announced its intention to drive through a ban on TV advertising to children under 12 years of age throughout Europe when it takes over the presidency of the European Union in 2001.

Banning television advertising to children

Brinsley Dresden, Lewis Silkin, presents to the sounds of a twice-yearly series of notes on current legal issues affecting advertisers

SWEDEN HAS unveiled its intention to drive through a ban on TV advertising to children throughout Europe when it takes over the presidency of the European Union in January 2001.

The campaign to restrict advertising to children has been gathering pace for some time. The basis for the current position is found in the 'Television Without Frontiers'Directive, which came into force in 1989 to co-ordinate broadcasting laws and regulations of EU member...

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