How Apple conquered China Part 1: The unplanned success story

This article describes Apple's rise in China - a market which accounted for 20% of its global revenues in Q1 2012 - and the future challenges the company faces to maintain its success.

How Apple conquered China: The unplanned success story

David Wolf

See the companion article: How Apple conquered China: Breaking the global-local marketing 'rules'

The biggest Apple story in 2012 has been neither the third-generation iPad, nor the new generation of MacBook Pros. For Apple, the big story in 2012 has been China. In a disclosure unprecedented in the industry, Apple broke out its China revenues when announcing first-quarter results. The company grossed US$7.9 billion in China in the first quarter, accounting for 20% of its business and over $1 billion in profits.

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