Time series analysis of consumers' reaction to economic recession

This paper seeks to provide some insight into how US consumer behaviour has changed during the recession, with a particular focus on the idea that Hispanics and non-Hispanics have been affected differently.

Time series analysis of consumers' reaction to economic recession

Max KilgerExperian SimmonsCeril ShagrinUnivision

Introduction

The onset and effects of the deep global economic recession on the United States have dramatically changed the landscape of the American consumer. Large segments of consumers have altered their behaviors and attitudes in response to the very difficult economic times being experienced. Consequently, the needs of media providers, advertising agencies and advertisers have also shifted significantly. While the utility of timely market intelligence has always been valued, consumer reactions to the serious economic recession has focused urgent new attention on and demand...

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