Questionnaire length, Fatigue effects and response quality: Revisited
Pete CapeSurvey Sampling International
Introduction
At the first ESOMAR Panels Conference in 2005 the award for best paper went to Sandra Rathod and Andrea la Bruna for their paper "Questionnaire Length and Fatigue Effects". The conclusions they drew are as relevant today, if not more relevant, as they were then.
Their main conclusions were:
- Response rate does not depend on interview length
- Longer surveys do not necessarily mean increased drop-out, most drop-out has occurred by the half way stage, irrespective of interview length.
- Respondents get fatigued, pay less attention to the...