How consumer attitudes and behaviors are shaped in social media

Taddy Hall

This article offers 10 "rules" about the effectiveness of social media that stand up across category and time, based on analysis of brand data.

How consumer attitudes and behaviors are shaped in social media

Taddy HallMeteor Solutions

10 Essential Rules You've Never Heard – But Need to Know

These days, everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it's hard to know what truly essential strategies you should follow to effectively use social media to build your business. Questions abound: do Facebook fans drive sales? Why should I fund forums for consumers to pillory my products, ridicule my service, and tout the competition? And, whatever I decide to do, how...

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