Validating neuro-bio research in creating advertising

Cereal company Post found its Great Grains brand had been declining in share for a number of years due to a lack of messaging that differentiated it from other healthy cereals in the American market.

Validating neuro-bio research in creating advertising

Post Foods

Who We Are

  • Third largest branded RTE Cereal manufacturer in the United States and Canada with over 100 years of history in the industry with global export business
  • Iconic brands such as Honey Bunches of Oats, Pebbles, and Grape-Nuts
  • Founding company which became General Foods and later acquired by Phillip Morris and merged with Kraft to become Kraft Foods
  • Post was divested from Kraft Foods in 2008, and became part of Ralcorp Holdings, largest manufacturer of Private Brand foods products in the United States
  • In February 2011...

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