Exploring media use today: Profiles of cross-platform media consumption

Max Kilger, Josephine Leonard, Elisabeth Simantov and Typhani Mattis

This paper provides an overview of the media consumption of US consumers on new devices, including digital tablets, games consoles and smartphones.

Exploring media use today: Profiles of cross-platform media consumption

Max Kilger, Josephine Leonard, Elisabeth Simantov and Typhani MattisExperian Simmons

Introduction

As new media devices and channels open up, understanding how many individuals are being reached by these new devices, how much time is being spent consuming media on them and what kind of activities are being engaged in is becoming more and more important for media researchers. In addition, it will be increasingly important to gain a better understanding of how media platforms are related and interact with each other. Finally, getting down to tactical issues for marketers, one...

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