It takes two to tango
Daniel Douglass and David May, DP&A, show how direct marketing and media advertising can work together to build brands
Try to recall the last TV ad that influenced the way you thought or felt about something. Even if that influence simply amounted to talking about it. In its own way, Ian Dury for the Sunday Times and Flat Eric for Levi's did it with us. And that was only yesterday.
Now try to recall the last direct mail pack that shifted your attitudes towards a product or service. Not easy,...