Nissan: What is the most efficient path between two points?
Principal author: Renata d'Ávila, Lew'Lara\TBWAContributing authors: Felipe Senise and Rafael Prieto, Lew'Lara\TBWA
"The desire to acquire is truly something very natural and ordinary. When men can do it, they will always be lauded and not blamed. But when they cannot, and want to do it anyway, here is the mistake and the blame". Niccolo Machiavelli, The Prince
WHAT IS THIS PAPER ABOUT?
It is said that the best path between two points is a straight line. However, when it comes to communication, nothing is done in a...