Health Promotion Board Singapore: I QUIT - From anti-smoking to pro-quitting

Smoking was on the rise in Singapore with tough measures such as fear campaigns, taxation and legislation proving ineffective and resulting in smokers feeling marginalised and smoking more, not less.

Health Promotion Board Singapore: I QUIT – From anti-smoking to pro-quitting

Principal authors: Sonal Narain and Jon Loke, Ogilvy & Mather SingaporeContributing authors: Benoit Wiesser, Tim Broadbent, Steve Back, Dan Gibson, Shirley Tay, Troy Lim, Tania Chan, Jamie Tang, Ng Hui Min and Tow Huiwen, Ogilvy & Mather Singapore

Introduction

The Model State and Smoking

To many countries around the world, Singapore, a small and highly prosperous country is a model state, often serving as an inspiration, prototype and testing ground for the implementation of policies and measures, for a whole host of things- clean and...

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