Health Promotion Board Singapore: I QUIT – From anti-smoking to pro-quitting
Principal authors: Sonal Narain and Jon Loke, Ogilvy & Mather SingaporeContributing authors: Benoit Wiesser, Tim Broadbent, Steve Back, Dan Gibson, Shirley Tay, Troy Lim, Tania Chan, Jamie Tang, Ng Hui Min and Tow Huiwen, Ogilvy & Mather Singapore
Introduction
The Model State and Smoking
To many countries around the world, Singapore, a small and highly prosperous country is a model state, often serving as an inspiration, prototype and testing ground for the implementation of policies and measures, for a whole host of things- clean and...