Walking the talk: co-creating the future of market research online communities
Thomas Troch and Tom De Ruyck
InSites Consulting
The current economic uncertainty and the re-evaluation of budgets result in a more critical view on research; this climate challenges market research agencies to find creative ways of meeting the increased expectations. At the ASC conference in April we presented how we, at InSites Consulting, react to this situation by evaluating research methods and further optimising methods which are already anticipating the current needs by co-creating with our stakeholders.
Opportunity for innovation
The Forrester report ‘Market researchers: a compass...