Aviva: How communications helped Aviva become more than the sum of parts
Principal authors: Louise Nolder, Abbott Mead Vickers BBDO; Nick Eul-Barker, ICM ResearchContributing authors: Shannon Singh and Craig Mawdsley, Abbott Mead Vickers BBDO; Louise Cook, Holmes & Cook; Lucy Ogilvie, ZenithOptimedia; Susan Helmont, Aviva; Chris Sloane, OHAL
The Financial Services industry dominates the UK economy.
It has generated both tremendous prosperity for UK plc.'s and a more questionable economic legacy in recent years. There is perhaps no other industry so consequential to all our lives, both as UK citizens and marketing and communication professionals.
Financial...