Admiral: Redefining direct response for the digital era to grow profits by 74% over three years
Principal author: Ben Dudley, MPG Media ContactsContributing authors: Andrew Deykin and Mike Salter, MPG Media Contacts
This is the story of how Admiral Insurance redefined direct response advertising and grew its market share from 6% to 11% while increasing profits by 74%. They achieved this in just 3 years at a time of almost complete revolution in how advertising in the insurance sector operates.
With price comparison websites changing forever the way people buy motor insurance, the sheer scale of...