2011 Census: Ticking all the boxes
Principal authors: James Robertson and Simon Pride, Bray Leino; Gill Reid, MediaCom; Oliver Doerle, Office for National Statistics
Q1 What is this paper about?
A census campaign is totally unique: the task is simply to provide a comprehensive snapshot of the population by engaging 25.4 million households1 to accurately inform the allocation of £100 billion public expenditure2 every year for the next decade.
A once in a decade event3, there is no second chance to get it right. The campaign planning therefore has to be impeccable, because...