Can marketers rescue China's mobile web? Insights from GMIC 2012

China has now officially more than one billion mobile subscriber accounts; it is home to two of the ten largest mobile networks in the world; and the vast majority of mobile handsets sold in the world today are manufactured in China.

Can marketers rescue China's mobile web? Insights from GMIC 2012

David Wolf

While the casual observer might find something audacious in a 'global' conference being held in Beijing (with Mandarin as the primary language of delivery, no less), the numbers and momentum suggest that Beijing is at least as deserving of the title 'Capital of the Mobile Internet' as Silicon Valley, Seoul, or Espoo. China has now officially more than one billion mobile subscriber accounts; it is home to two of the ten largest mobile networks in the world (including China Mobile, the largest); and the vast majority of mobile...

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