Changing times in retail.

New consumer shopping patterns are developing all the time. Retail strategy needs to be guided by a deeper understanding of shopper behaviour and segmentation.

Changing times in retail

Debbie Teanby, ACNielsen, looks at how a deeper understanding of shopper behaviour and segmentation can guide grocery retail strategy

THE FMCG retail environment is changing at a faster pace than ever before. Diverse consumer shopping patterns are developing as new shopping channels and store formats emerge. Consumers can now choose to shop when they want in the type of retail environment they prefer. They can shop every day of the week and at every hour. They can shop on the high street, in retail parks, at petrol forecourts, or now even as they travel, with...

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