O2: Be the Difference

O2 aimed to facilitate participation between the Irish rugby team and its supporters by arguing that fans' backing was the difference between the team winning or losing.

O2: Be the Difference

Brando Mediavest

Company profile

This a unique entry for the IAPI ADFX awards 2010 submission for Telefonica O2 for "Be the Difference" campaign which ran in both 2009 and 2010.

Digital is at the core of this submission however it was an inter-agency collaboration from a number of agencies -Brando, Rothco and Mediavest.

Brando

We are an agency where experienced advertising brains work hand in hand with digital experts. With a staff of 20, we have just celebrated our 5th birthday. Our creative teams are fully integrated with programmers and technical designers so we can...

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