McDonald's Eurosaver: Driving frequency through changing times

McDonald's Eurosaver menu was its low price menu which drove people into the restaurant through a value-based proposition.

McDonald's Eurosaver: Driving frequency through changing times

Cawley Nea\ TBWA

Introduction & Background

Eurosaver advertising in Ireland has garnered national recognition and acclaim, become part of our cultural fabric, has been exported and adapted by our McDonald's European counterparts, and most importantly has achieved phenomenal, long lasting sales results for the brand.

Eurosaver is McDonald's entry level or low price menu- with €1 or €2 items such as Hamburgers, Twisty Fries and McNuggets on offer. It is McDonald's most important strategic tool, driving people into the restaurant through a value based proposition- in effect resulting in more customers, more often....

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