Kellogg's Rice Krispies Squares: The humble Krispies profitable transformation

Kelloggs' Rice Krispies Square is a confectionery product made from the Rice Krispies cereal and melted marshmallow, shaped into a bar.

Kellogg's Rice Krispies Squares: The humble Krispies profitable transformation

Leo Burnett

Company profile

Leo Burnett launched in Dublin in 2002 and now work for many of the top marketing brands in the country, creating commercially effective campaigns across every marketing media.

We've always been a very human kind of company. Simple. Straight forward. Down-to-earth. Call it common sense, but we've always tried to talk to people like people. We believe that everything that matters in our business begins and ends with one thing – People.

Being rooted in a fundamental human need, playing a real and valuable role in people's...

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