Glanbia: From super milk to super brand

Glanbia Consumer Foods' milk brand Super Milk, which is fortified with extra vitamins and minerals, was traditionally seen as "medicinal milk" rather than an everyday product.

Glanbia: From super milk to super brand

IIBBDO

Company profile

Irish International BBDO forms the advertising arm of the Irish International Group. It holds an array of clients from a diversity of sectors with one unifying philosophy: The Creative Work Comes First. Quite simply, it is the Work that gets talked about in shops, bus-stops, pubs and clubs, it is the Work that remains after the briefings, workshops, presentations and discussions have long passed and it is the Work upon which all agencies are judged. We are proud to have this philosophy central to everything we do and proud of...

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