Facebook Exchange

Brook Minto

Facebook has begun trialling a new advertising platform called Facebook Exchange.

Facebook exchange

Brook Minto

Background

Facebook has begun trialing a new advertising platform called Facebook Exchange. Currently in its testing phase, the exchange will allow brands to bid on ads targeted at specific Facebook users based upon data from third party DSP's (Demand Side Platforms). The ultimate ambition is for Facebook to drive up advertising revenue by increasing the ROI of its ad units via greater relevance, better market pricing of the ads, and/or improved monetization of their inventory. However, while third-party DSP cookie data can now be applied within Facebook, the social network will not allow the cross pollination...

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