Guinness: Having the craic
Mark JarmanGuinness
Guinness activated the brand message online and offline by establishing St Patrick's Day as 'The Friendliest Day of the Year', setting two Guinness World Records.
On St Patrick's Day, it is estimated that over 250 million people gather to celebrate the spirit and culture of the Irish from every corner of the globe.
Guinness believes one of the most special and unique characteristics of this day is the way in which everyone around the world celebrates in the spirit of friendliness. Everyone is welcome, whoever you are, wherever you are from, which creates...